Digital Storytelling in Luxury Retail

Luxury brands may have been slow to include ecommerce in the heart of their business, but they certainly have been doing their best to catch up. Ecommerce is both an opportunity and a risk for luxury retailers—brand value and heritage are extremely valuable and cannot be put at risk. This explains…

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How Fast is Fast Enough?

All of our customers understand the importance of having high quality websites. They work hard to ensure an excellent customer experience and maximum availability. Ensuring fast response times is business as usual for them—but how fast is fast enough? Most people understand that the economic law of diminishing returns (beyond…

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Web Performance in China is Different

One topic that is almost always on the agenda during customer meetings these days is the performance (or lack thereof) of websites in China. The companies that I’m meeting with are not newcomers in the world of ecommerce. They are almost all leaders in their market segments (luxury, consumer goods,…

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