Measuring Scrolling Stickiness

Does your scroll bar get stuck when you scroll down to a webpage or do you see some delay while loading your images once you scroll down to the bottom of the screen? This erratic behavior that sometimes occurs while scrolling is referred to as ‘scrolling stickiness.’ Smooth scrolling is…

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Web Performance Monitoring and Its Effect on SEO Pt.I

A strategically curated website and an online presence can provide tremendous benefits only if consumers of your business can find your website faster and easier than your competitors’. A decade ago, the Nielsen Norman Group conducted an eye-tracking study to understand how the human eye consumes data on a webpage.  The dominant reading pattern looked like…

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Doing Digital Business in China

Breaking into any new geographical market isn’t easy, but China presents a set of unique technical obstacles that makes this especially difficult. In a previous post, we provided an overview of the Chinese market and discussed the need for a different business strategy based on the Golden Shield Project, aka…

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Omnichannel Banking and Digital Transformation

If you want a good example of how digital transformation has affected a long-established business model, look no further than retail banking. Bank customers today can perform most transactions online, via website or mobile app, without having to walk into a bank branch. This includes checking balances, making payments, transferring…

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Reducing MTTR

There’s been a lot of discussion lately regarding the need to track and improve MTTR, but what exactly does MTTR mean? Well, MTTR can stand for several different things: mean time to repair, mean time to recovery, and mean time to resolve. Not only are there different definitions, but when…

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