One of the most challenging aspects of optimizing web page performance while using a CDN is the handling of the base page delivery (also referred as HTML, Homepage, Landing Page). Part of the what makes this so difficult is the perceived “non-cacheability” of dynamic base pages. Historically, the base-pages were…
Toys R Us is no Black Friday rookie; the major retailer and their current hosting and CDN providers have completed 11 holiday seasons now. Between following some best practices, using static HTML strategically, and running on a high-capacity stack, they’ve pretty much got the online holiday process down. This year,…
The holiday season is upon us and with it comes the most crucial quarter for all businesses. This month brings with it an increase in shoppers scouting for the best deals online; these consumers are ready to spend big during the holidays. Retailers prepare themselves weeks and months in advance…
Black Friday is one of the toughest days of the year for ecommerce companies. A retailer’s brand reputation, customer loyalty, and revenue are all at stake on this single day. Some of the more seasoned online stores start their Black Friday preparation many months ahead of time to ensure the best…
The holiday shopping season, a time when Americans flock to the malls or online to find those must-have gifts, is about to kick off. Kids are pouring over catalogs and compiling their wish lists, adults are looking at the Black Friday ads to find the best bargain, and retailers are…
It doesn’t matter how often you move or where you are moving to, moving is stressful. There are so many questions to be answered, like: What if something breaks? How will this impact my commute? What is it going to cost? How safe is the new neighborhood? Moving applications to…
E.H. Simpson first described this phenomenon in 1951. The name Simpson’s paradox was introduced by Colin R. Blyth in 1972.[1] Blyth mentioned that: G. W. Haggstrom pointed out that Simpson’s paradox is the simplest form of the false correlation paradox in which the domain of x is divided into short…
Understanding the user experience is important for anybody with an online presence. Many analytics solutions are available to help organizations understand what page yields greater user engagement, what paths a user takes through a site, which pieces of content are most popular and how fast pages load. Real user monitoring…
This is a guest post from Cloudinary, a cloud-based image and video management solution. We are always looking for ways to help companies deliver digital experiences that will meet customers expectations in terms of content and performance. Tackling these 5 challenges is a good step towards delivering a top-notch digital…
The marathon of a presidential election has finally come to an end. The online world has played a crucial role in building the campaigns of each candidate – media websites and other social platforms were widely used by both Donald Trump and Hillary Clinton to reach out to their supporters…
