New Feature: Guided Test Drive

As consumers in today’s digital world, we often do vast amounts of research before making any sort of purchase. This applies to both personal and corporate purchases. According to Adweek, 81% of shoppers conduct online research before buying.  The larger the purchase the higher the stakes, the more time we…

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Doing Digital Business in China

Breaking into any new geographical market isn’t easy, but China presents a set of unique technical obstacles that makes this especially difficult. In a previous post, we provided an overview of the Chinese market and discussed the need for a different business strategy based on the Golden Shield Project, aka…

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