For all of the variances that the thousands of different online service providers have across a multitude of industries, one thing remains necessary for them to succeed: proof of their value proposition. The fundamental promise of any service provider is to deliver improved metrics in whatever industry it resides; but to prove it, a neutral third party is required.
Service providers can use their own internal solutions to attempt to prove their value, but as long as the provider is in control of that solution, the data displayed will, at the very least, be viewed with an eye of skepticism. Any potential buyer who does their due diligence will demand a neutral third party to verify any claims of service improvements.
In the case of a web performance service provider such as a CDN, DNS provider, or routing optimizer, this third party validation must come in the form of a digital performance analytics tool that can take measurements of a site’s performance in a number of different ways (the more robust the data and charting capabilities, the easier it is to see the true value of the service).
The extent of the testing that must be done to prove the service can vary widely depending on the service itself and the interests of the prospective buyer. If a company has online users from all over the world, they’re going to want to see how their performance will be improved not only in the U.S. and Europe, but Asia, South America, Oceania, and Africa as well. Similarly, if a company is in the business of delivering dynamic content like streaming video, they’re going to want to see metrics that relate directly to that service instead of just basic availability numbers.
In the case of Teridion, a cloud-based networking company specializing in dynamic content delivery and optimization, they require a way to show their prospects how their sites currently perform without the Teridion service, and then how they would perform with the service. By using Catchpoint to do so, not only are they using a neutral third party to prove that the data is valid, but they are also able to access Catchpoint’s massive global node infrastructure and in-depth charting capabilities to show exactly how much they can improve a customer’s performance around the world.