A Bird’s Eye View Via Boxplot

The impact of website/app performance on the bottom line of an Internet firm is an undisputed fact (refer to our earlier blog for further discussion on the subject). Over the years, the industry has come to terms with no longer considering performance as an afterthought and making it a top…

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Express.com’s Black Friday Fumble

Black Friday is one of the toughest days of the year for ecommerce companies. A retailer’s brand reputation, customer loyalty, and revenue are all at stake on this single day. Some of the more seasoned online stores start their Black Friday preparation many months ahead of time to ensure the best…

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