The What, Why, and How of APIs

For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost every device and service…

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A/B Testing and Web Performance

A/B testing (or split testing) is a method of comparing two or more versions of a webpage or app against each other to determine which one has better response or conversion rate. A/B tests allow you to test one version of images, colors, headings, forms etc… against one another. Layout…

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Are Algorithms Better Than Humans?

We make decisions on a daily basis; sometimes those decisions are good, and sometimes they aren’t. Decisions can be hasty and impulsive, or made after vast amounts of data have been analyzed. This is part of being human, and hopefully, we learn from the decisions we make. We often look…

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The Impact of Web Caching

Try to remember something that happened on your last vacation. How long did it take you to recall? Now, try to remember it again. You were probably able to recall it faster the second time— but, why? This is because as soon as you recalled the event the first time,…

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Digital Storytelling in Luxury Retail

Luxury brands may have been slow to include ecommerce in the heart of their business, but they certainly have been doing their best to catch up. Ecommerce is both an opportunity and a risk for luxury retailers—brand value and heritage are extremely valuable and cannot be put at risk. This explains…

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