Trend Shift Analysis

‘Trend’ is a pretty common business term, but its definition tends to vary by industry. In performance monitoring, trend, or trend shift, is a key metric that is used to indicate change. Why is trend shift important? Change is inevitable. Today’s websites must frequently update and change to keep up…

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Measuring Scrolling Stickiness

Does your scroll bar get stuck when you scroll down to a webpage or do you see some delay while loading your images once you scroll down to the bottom of the screen? This erratic behavior that sometimes occurs while scrolling is referred to as ‘scrolling stickiness.’ Smooth scrolling is…

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Web Performance Monitoring and Its Effect on SEO Pt.I

A strategically curated website and an online presence can provide tremendous benefits only if consumers of your business can find your website faster and easier than your competitors’. A decade ago, the Nielsen Norman Group conducted an eye-tracking study to understand how the human eye consumes data on a webpage.  The dominant reading pattern looked like…

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