Performance as Craft!

  Last week my good friend Jonathan Klein at Etsy published a blog about the latest performance achievements at Etsy. I have always been a big fan of Etsy’s IT team, they are very transparent about their performance achievements and their development process. Jonathan drove the same kind of transparency…

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Pixels Gone Wild!!!!

In 2011, I posted an article, “Webpages turning into Airports without a Traffic Controller!” which talked about the complexity of current pages relying more and more on so many third parties from fonts, to ads to tracking pixels and the impact on web performance. You can visualize those trend by visiting…

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A Web Performance Broken Promise!

This is a fictitious conversation, I envisioned yesterday between a big e-commerce company and their CDN provider. “Dear CDN, when you approached me many years ago, you promised me web performance, speed, reliability and a headache free content delivery system.  Today I happened to be on the phone with Catchpoint and they showed me how slow my…

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